Name: Palette Perfect for Graphic Designers & Illustrators
Price: 25.44 GBP
Availability: InStock
Author: Sara Caldas
ISBN: 9788417412944

portada Palette Perfect for Graphic Designers & Illustrators

Type

Physical Book

Author

Sara Caldas

Publisher

Hoaki

Year

2021

Language

English

Pages

303

Format

Paperback

Dimensions

20.8 x 14.7 x 2.3 cm

Weight

0.70 kg.

ISBN13

9788417412944

Synopsis "Palette Perfect for Graphic Designers & Illustrators"

Both a practical and inspirational book filled with color combinations for any design and illustration project. The use of color and its combinations creatively in illustration, graphic and product design also implies understanding what emotions they convey and how they affect our design and illustrations. We must also consider that color is also perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colors (identified with CMYK, RGB and HEX codes) and moods associated with the time of day. Diverging from the traditional segmentation of the color wheel, the book is divided into 24 chapters, each one being an hour of the day. This separation is represented visually by assigning a color to each hour, based on the usual daylight, temperature, mood and activities of that time, in the temperate climate zone. For example, the first chapters are the first hours of the morning, where the sky and the overall light is present but less intense. Around 1 pm the temperature is usually hotter, therefore represented with warmer colors (yellow and red); after midnight, the focus is put on activities that could be done at that time, like the neon lights of nightclubs. Based on real examples drawn from graphic, product and illustration, different innovative combinations and palettes are shown for each color and the meaning it conveys. Intended for graphic designers, design students, fashion and interior decoration lovers, and all those interested in exciting and unexpected color combinations that work.

Sara Caldas

(Author)

View Author's Page

Diseñadora gráfica Portuguesa. Durante los últimos años, ha centrado su trabajo en el diseño digital, creando plataformas digitales hermosas e intuitivas y aprendiendo cómo brindar excelentes experiencias de usuario. La teoría del diseño emocional es una de sus filosofías de vida, desarrollando proyectos en torno al tema e informándose sobre cómo las personas podían relacionarse profundamente con una sola pieza gráfica.

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