Share
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Schultz, Majken,Hatch, Mary Jo,Larsen, Mogens Holten (Author)
·
Oxford University Press
· Paperback
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Schultz, Majken,Hatch, Mary Jo,Larsen, Mogens Holten
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand"
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.