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Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Chris Kocek
(Author)
·
Yellow Bird Press
· Paperback
Any Insights Yet?: Connect the dots. Create new categories. Transform your business. - Kocek, Chris
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Origin: U.S.A.
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Tuesday, July 16.
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Synopsis "Any Insights Yet?: Connect the dots. Create new categories. Transform your business."
Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.In this fast-paced, 2-hour read, you'll discover: The key characteristics of a true, transformative insightProven techniques and provocative questions for building a better insightSimple methods to stress-test your insight and turn it into an actionable ideaHow to write and sell an insight so that it can inspire others and transform your brand
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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