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Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School
Brad Entwistle; Josh Miles; Andrew Sculthorpe (Author)
·
Imageseven
· Paperback
Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School - Brad Entwistle; Josh Miles; Andrew Sculthorpe
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, July 01 and
Thursday, July 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Bold School Brand: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your School"
When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school’s brand. Bold School Brand is the first framework designed specifically to help school Heads build their school’s brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.Bold School Brand comes from the team at imageseven, Australia’s leading school marketing professionals. It distils over 30 years of the firm’s experience in marketing and communication research and implementation. Put simply, it’s insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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