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Building Brands Directly
Stewart Pearson (Author)
·
Nyu Press
· Hardcover
Building Brands Directly - Stewart Pearson
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 10 and
Wednesday, June 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Building Brands Directly"
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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