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building strategy from the middle: reconceptualizing strategy process
Steven W. Floyd
(Author)
·
Bill Wooldridge
(Author)
·
Sage Publications, Inc
· Hardcover
building strategy from the middle: reconceptualizing strategy process - Floyd, Steven W. ; Wooldridge, Bill
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Origin: U.S.A.
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Synopsis "building strategy from the middle: reconceptualizing strategy process"
This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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