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portada building strategy from the middle: reconceptualizing strategy process
Type
Physical Book
Year
2000
Language
Inglés
Pages
216
Format
Hardcover
Dimensions
23.7 x 16.1 x 1.8 cm
Weight
0.47 kg.
ISBN
0761906444
ISBN13
9780761906445

building strategy from the middle: reconceptualizing strategy process

Steven W. Floyd (Author) · Bill Wooldridge (Author) · Sage Publications, Inc · Hardcover

building strategy from the middle: reconceptualizing strategy process - Floyd, Steven W. ; Wooldridge, Bill

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£ 157.66

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "building strategy from the middle: reconceptualizing strategy process"

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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