Origin: U.S.A.
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Cleantech Sell: The Essential Guide to Selling Resource Efficient Products in the b2b Market
Tony Mcdonald
Synopsis "Cleantech Sell: The Essential Guide to Selling Resource Efficient Products in the b2b Market"
Cleantech Sell is the essential resource for selling resource efficient products in the B2B marketplace. Packed with wisdom and resources for launching a successful cleantech product, and based on the author’s 10 years’ experience building and mentoring successful cleantech companies, Cleantech Sell provides specific knowledge of use to people in the cleantech, energy efficiency, and resource efficiency space. Learn more at www.cleantechsell.com.What will you learn from this book? Here are some highlights:Why there is no such thing as cleantech, there is only moneyAvoiding the cleantech fallacyPre-marketing your product to avoid problems laterPrioritizing your prospects quantitativelyFinding and managing indirect and direct distribution channelsThe secret marketing vector that only cleantech companies can useHarnessing utility companies to help you sell your productHow to establish your credibilityFinancing your saleThe information and advice in the book are the result of the author’s experience taking a cleantech company from zero sales, to INC 600 growth recognition, to winning multiple awards, to eventual sale to a large strategic competitor. He also took a company through the CleanTech Open and has mentored other companies in that competition and was named Mentor of the Year. A former international consultant for KPMG, he has many year’s experience in private equity as well as building other companies and serving on corporate boards.
