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commonsense direct & digital marketing
Drayton Bird
(Author)
·
Kogan Page
· Paperback
commonsense direct & digital marketing - Bird, Drayton
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 24 and
Wednesday, July 10.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "commonsense direct & digital marketing"
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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