Share
Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing) (Routledge Library Editions: Marketing)
Stuart St P Slatter (Author)
·
Routledge
· Hardcover
Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing) (Routledge Library Editions: Marketing) - Stuart St P Slatter
£ 99.00
£ 110.00
You save: £ 11.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
It will be shipped from our warehouse between
Wednesday, June 12 and
Monday, June 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing) (Routledge Library Editions: Marketing)"
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.