Share
Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
Seenivasan Rajagopal
(Author)
·
Business Expert Press
· Paperback
Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management - Rajagopal
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 18 and
Thursday, July 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management"
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
