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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
Cindy Barnes; Helen Blake; David Pinder (Author)
·
Kogan Page
· Paperback
Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit - Cindy Barnes; Helen Blake; David Pinder
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Origin: U.S.A.
(Import costs included in the price)
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Monday, June 17 and
Wednesday, July 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit"
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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