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Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape
Lynn Phillips
(Author)
·
Mel Hughes
(Author)
·
Stanton Sloane
(Author)
·
Archway Publishing
· Paperback
Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape - Phillips, Lynn ; Hughes, Mel ; Sloane, Stanton
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Origin: U.S.A.
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Tuesday, July 16.
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Synopsis "Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape"
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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