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Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future
Andrea Fryrear
(Author)
·
Corsac Publishing
· Paperback
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future - Fryrear, Andrea
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Origin: U.S.A.
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Synopsis "Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future"
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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