Share
Design and the Creation of Value
John Heskett
(Author)
·
Bloomsbury Academic
· Paperback
Design and the Creation of Value - Heskett, John ; Dilnot, Clive ; Boztepe, Suzan
£ 29.69
£ 32.99
You save: £ 3.30
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
It will be shipped from our warehouse between
Monday, June 03 and
Tuesday, June 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Design and the Creation of Value"
John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory. Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
