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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
Brian Lawley
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing - Lawley, Brian
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 21 and
Thursday, July 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
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Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, May 31 and
Tuesday, June 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing"
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in. Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success. Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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