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Festival and Events Management: An International Arts and Culture Perspective
Ian (Edt) Yeoman (Author)
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Routledge
· Paperback
Festival and Events Management: An International Arts and Culture Perspective - Ian (Edt) Yeoman
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Synopsis "Festival and Events Management: An International Arts and Culture Perspective"
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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