Share
Fighting Churn with Data
Carl Gold
(Author)
·
Manning Publications
· Paperback
Fighting Churn with Data - Gold, Carl
£ 43.19
£ 47.99
You save: £ 4.80
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 04 and
Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Fighting Churn with Data"
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. - Identifying processes suited to machine learning - Using machine learning to automate back office processes - Seven everyday business process projects - Using open source and cloud-based tools - Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
