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Foundations of Marketing (Mindtap Course List)
William M. Pride; O. C. Ferrell (Author)
·
Cengage Learning
· Paperback
Foundations of Marketing (Mindtap Course List) - William M. Pride; O. C. Ferrell
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Synopsis "Foundations of Marketing (Mindtap Course List)"
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell�s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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