Origin: U.S.A.
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Good Habits, bad Habits: The Science of Making Positive Changes That Stick
Wendy Wood
Synopsis "Good Habits, bad Habits: The Science of Making Positive Changes That Stick"
A landmark book about how we form habits, and what we can do with this knowledge to make positive changeWe spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals? Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.
La Dra. Wood es Rectora de Psicología y Negocios en la Universidad del Sur de California. Recibió su BS de la Universidad de Illinois y su MA y Ph.D. en psicología de la Universidad de Massachusetts. Su investigación actual aborda las formas en que los hábitos guían el comportamiento y por qué son tan difíciles de romper. Es miembro de la Asociación Estadounidense de Psicología (División 8), la Sociedad Estadounidense de Psicología, la Sociedad de Psicología Social Experimental y miembro fundador de la Sociedad para la Metodología de Síntesis de la Investigación. Se desempeñó como presidenta en 2013 de la Sociedad de Personalidad y Psicología Social de 7,000 miembros. En el pasado, se desempeñó como editora de las revistas Behavioral Science and Policy, Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin y Personality and Social Psychology Review. Su investigación ha recibido numerosos premios y distinciones, y ha sido financiada por la Fundación Nacional de Ciencias, el Instituto Nacional de Salud Mental, la Fundación Rockefeller y el Instituto Radcliffe de Estudios Avanzados.
