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Good Habits, bad Habits: The Science of Making Positive Changes That Stick
Wendy Wood
Synopsis "Good Habits, bad Habits: The Science of Making Positive Changes That Stick"
‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit.What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals?Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.
La Dra. Wood es Rectora de Psicología y Negocios en la Universidad del Sur de California. Recibió su BS de la Universidad de Illinois y su MA y Ph.D. en psicología de la Universidad de Massachusetts. Su investigación actual aborda las formas en que los hábitos guían el comportamiento y por qué son tan difíciles de romper. Es miembro de la Asociación Estadounidense de Psicología (División 8), la Sociedad Estadounidense de Psicología, la Sociedad de Psicología Social Experimental y miembro fundador de la Sociedad para la Metodología de Síntesis de la Investigación. Se desempeñó como presidenta en 2013 de la Sociedad de Personalidad y Psicología Social de 7,000 miembros. En el pasado, se desempeñó como editora de las revistas Behavioral Science and Policy, Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin y Personality and Social Psychology Review. Su investigación ha recibido numerosos premios y distinciones, y ha sido financiada por la Fundación Nacional de Ciencias, el Instituto Nacional de Salud Mental, la Fundación Rockefeller y el Instituto Radcliffe de Estudios Avanzados.
