Share
Green Marketing in Emerging Economies: A Communications Perspective
Ogechi Adeola
(Illustrated by)
·
Emmanuel Mogaji
(Illustrated by)
·
Isaiah Adisa
(Illustrated by)
·
Palgrave MacMillan
· Paperback
Green Marketing in Emerging Economies: A Communications Perspective - Mogaji, Emmanuel ; Adeola, Ogechi ; Adisa, Isaiah
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 21 and
Thursday, July 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Green Marketing in Emerging Economies: A Communications Perspective"
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers' green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers' green purchasing behaviours.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
