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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
Susan H. Sarapin
(Author)
·
Pamela L. Morris
(Author)
·
Lexington Books
· Hardcover
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News - Sarapin, Susan H. ; Morris, Pamela L.
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Origin: U.S.A.
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Monday, July 08.
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Synopsis "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News"
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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