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Intellectual Capital: Navigating in the new Business Landscape
Johan Roos; Goran Roos; Nicola Carlo Dragonetti; Leif Edvinsson (Author)
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Nyu Press
· Hardcover
Intellectual Capital: Navigating in the new Business Landscape - Johan Roos; Goran Roos; Nicola Carlo Dragonetti; Leif Edvinsson
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Origin: U.S.A.
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Synopsis "Intellectual Capital: Navigating in the new Business Landscape"
Successful companies rely on traditional factors of production for their survival. Yet the most important and sustainable sources of competitive advantage—knowledge, customer relations, supply-on-demand, micromanagement, and other forms of "intellectual capital"—often don't even appear on many companies' reporting systems. The results of this lack of attention to intellectual capital can be disastrous for companies and their stockholders. Providing an organizational system that helps managers maximize the flow of intellectual capital in their companies, Intellectual Capital presents the insights gained by leading experts from the practice, research, and consulting side of business management. Starting with a definition of intellectual capital and it main components, the book offers a step-by-step "process model" to rooting out corporate inefficiency at all levels. Illustrated with vivid case studies, the book also covers the latest thinking and practices of the "second generation" of intellectual capital practices, from consolidating intellectual capital measures into a single "IC Index" to linking them with shareholder value creation systems.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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