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Intellectual Property for Managers and Investors Hardback: A Guide to Evaluating, Protecting and Exploiting ip
Steven J. Frank
(Author)
·
Cambridge University Press
· Hardcover
Intellectual Property for Managers and Investors Hardback: A Guide to Evaluating, Protecting and Exploiting ip - Frank, Steven J.
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Origin: U.S.A.
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Synopsis "Intellectual Property for Managers and Investors Hardback: A Guide to Evaluating, Protecting and Exploiting ip"
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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