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kellogg on branding,the marketing faculty of the kellogg school of management
Alice M. Tybout
(Author)
·
Wiley
· Hardcover
kellogg on branding,the marketing faculty of the kellogg school of management - Tybout, Alice M.
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, June 26 and
Friday, July 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
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Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, June 19 and
Friday, June 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "kellogg on branding,the marketing faculty of the kellogg school of management"
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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