Share
marketing 2.0: strategies for closer customer relationships
Gerald Corbae
(Author)
·
Jacob B. Jensen
(Author)
·
Dirk Schneider
(Author)
·
Springer
· Paperback
marketing 2.0: strategies for closer customer relationships - Corbae, Gerald ; Jensen, Jacob B. ; Schneider, Dirk
£ 57.84
£ 64.27
You save: £ 6.43
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, June 28 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "marketing 2.0: strategies for closer customer relationships"
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.