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Marketing Library and Information Services ii (Iflapublications)
Gupta, Dinesh K. (Author)
·
De Gruyter Saur
· Hardcover
Marketing Library and Information Services ii (Iflapublications) - gupta, dinesh k.
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Origin: U.S.A.
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Synopsis "Marketing Library and Information Services ii (Iflapublications)"
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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