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Mba Marketing (Mba Series)
Malcolm Mcdonald; Ailsa Kolsaker (Author)
·
Red Globe Press
· Paperback
Mba Marketing (Mba Series) - Malcolm Mcdonald; Ailsa Kolsaker
£ 58.49
£ 64.99
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Synopsis "Mba Marketing (Mba Series)"
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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