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Media Management in the age of Giants: Business Dynamics of Journalism, Second Edition
Dennis F. Herrick (Author)
·
Univ Of New Mexico Pr
· Paperback
Media Management in the age of Giants: Business Dynamics of Journalism, Second Edition - Dennis F. Herrick
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Origin: U.S.A.
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Synopsis "Media Management in the age of Giants: Business Dynamics of Journalism, Second Edition"
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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