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Misfit Thinking: Using Design Thinking to Energize Innovation and Creativity
R. Gordon Bennett
(Author)
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FriesenPress
· Hardcover
Misfit Thinking: Using Design Thinking to Energize Innovation and Creativity - Bennett, R. Gordon
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Origin: U.S.A.
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Wednesday, July 03.
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Synopsis "Misfit Thinking: Using Design Thinking to Energize Innovation and Creativity"
Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations. With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines-and even in daily life-can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition. You'll find practical suggestions along the way, and a wealth of stories and tips for how to: become more creativeenergize an innovation mentalitybecome a design thinker create a design team generate ideas, and chart a way forward Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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