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Net Gain: Expanding Markets Through Virtual Communities
John Hagel Iii; Arthur G. Armstrong (Author)
·
Harvard Business Review Press
· Hardcover
Net Gain: Expanding Markets Through Virtual Communities - John Hagel Iii; Arthur G. Armstrong
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Origin: U.S.A.
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Wednesday, July 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
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Origin: Spain
(Import costs included in the price)
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Friday, June 14 and
Tuesday, June 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Net Gain: Expanding Markets Through Virtual Communities"
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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