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portada On the Origin of Products: The Evolution of Product Innovation and Design
Type
Physical Book
Year
2018
Language
English
Pages
322
Format
Paperback
Dimensions
25.4 x 17.5 x 1.6 cm
Weight
0.69 kg.
ISBN13
9781316638187

On the Origin of Products: The Evolution of Product Innovation and Design

Arthur O. Eger (Author) · Huub Ehlhardt (Author) · Cambridge University Press · Paperback

On the Origin of Products: The Evolution of Product Innovation and Design - Eger, Arthur O. ; Ehlhardt, Huub

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Origin: Spain (Import costs included in the price)
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Synopsis "On the Origin of Products: The Evolution of Product Innovation and Design"

In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.

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