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Packaging design in consumer culture
Kenny Zukowski
(Author)
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Our Knowledge Publishing
· Paperback
Packaging design in consumer culture - Zukowski, Kenny
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 04 and
Tuesday, July 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Packaging design in consumer culture"
This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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