Name: Reading Graphic Design in Cultural Context
Price: 81.00 GBP
Availability: InStock
Author: Grace Lees-Maffei; Nicolas Maffei
ISBN: 9780857858009

portada Reading Graphic Design in Cultural Context

Type

Physical Book

Publisher

Berg Publishers

Author

Grace Lees-Maffei; Nicolas Maffei

Year

2016

Language

English

Pages

248

Format

Hardcover

ISBN13

9780857858009

Synopsis "Reading Graphic Design in Cultural Context"

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

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Reading Graphic Design in Cultural Context - Grace Lees-Maffei; Nicolas Maffei

Synopsis "Reading Graphic Design in Cultural Context"

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