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research paradigms, television, and social behaviour
Joy K. Asamen
(Illustrated by)
·
Gordon L. Berry
(Illustrated by)
·
Sage Publications, Inc
· Hardcover
research paradigms, television, and social behaviour - Asamen, Joy K. ; Berry, Gordon L.
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Origin: U.S.A.
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Synopsis "research paradigms, television, and social behaviour"
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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