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Researching Audiences
Kim Schroder (Author)
·
Bloomsbury Academic
· Paperback
Researching Audiences - Kim Schroder
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Origin: U.S.A.
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Synopsis "Researching Audiences"
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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