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Retail Marketing Management: The 5 es of Retailing
Dhruv Grewal (Author)
·
Sage Publications Ltd
· Paperback
Retail Marketing Management: The 5 es of Retailing - Dhruv Grewal
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Synopsis "Retail Marketing Management: The 5 es of Retailing"
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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