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rethinking the media audience: the new agenda
Pertti Alasuutari
(Illustrated by)
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Sage Publications Ltd
· Hardcover
rethinking the media audience: the new agenda - Alasuutari, Pertti
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Origin: U.S.A.
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Synopsis "rethinking the media audience: the new agenda"
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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