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Scaling Procedures: Issues and Applications
Richard G. Netemeyer; William O. Bearden; Subhash Sharma (Author)
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Sage Publications Ltd
· Paperback
Scaling Procedures: Issues and Applications - Richard G. Netemeyer; William O. Bearden; Subhash Sharma
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Origin: U.S.A.
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Synopsis "Scaling Procedures: Issues and Applications"
`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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