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Somewhere Yes: The Search for Belonging in a World Shaped by Branding
Beat Kaspar Baudenbacher
(Author)
·
Fast Company Press
· Paperback
Somewhere Yes: The Search for Belonging in a World Shaped by Branding - Baudenbacher, Beat Kaspar
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Origin: U.S.A.
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Synopsis "Somewhere Yes: The Search for Belonging in a World Shaped by Branding"
In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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