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Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands
Gómez, Jorge David Fernández (Author)
·
Intellect (UK)
· Paperback
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands - Gómez, Jorge David Fernández
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Synopsis "Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands"
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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