Name: Strategic Intent
Price: 17.86 GBP
Availability: InStock
Author: Gary Hamel
ISBN: 9781633694989

Type

Physical Book

Author

Gary Hamel

C. K. Prahalad

Publisher

Harvard Business Review Press

Year

2010

Language

English

Pages

110

Format

Hardcover

Dimensions

20.3 x 12.7 x 1.0 cm

Weight

0.25 kg.

ISBN13

9781633694989

Synopsis "Strategic Intent"

In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.

Gary Hamel

(Author)

View Author's Page

Gary Hamel es uno de los pensadores empresariales más influyentes e iconoclastas del mundo. Ha trabajado con empresas líderes de todo el mundo y es un orador de gestión dinámico y solicitado. Profesor de Dirección Estratégica e Internacional en la London Business School durante más de 30 años y profesor distinguido de la Escuela de Negocios de la Universidad de Harvard. Es el director del Management Lab. Es pionero en conceptos como “objetivo estratégico” o “competencia básica”, hoy tan extendidos y que revolucionaron la gestión empresarial en compañías de todo el mundo.

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