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portada television and its audience
Type
Physical Book
Year
1988
Language
English
Pages
220
Format
Paperback
Dimensions
21.6 x 14.0 x 1.3 cm
Weight
0.29 kg.
ISBN
0803981554
ISBN13
9780803981553

television and its audience

Patrick Barwise (Author) · T. P. Barwise (Author) · Sage Publications Ltd · Paperback

television and its audience - Barwise, T. P. ; Barwise, Patrick

New Book

£ 89.86

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Thursday, June 13 and Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "television and its audience"

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent

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