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the marketer's guide to media vehicles, methods, and options: a sourc in advertising and promotion
Ann Grossman
(Author)
·
Ann Brewer
(Author)
·
Quorum Books
· Hardcover
the marketer's guide to media vehicles, methods, and options: a sourc in advertising and promotion - Grossman, Ann ; Brewer, Ann
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 04 and
Tuesday, July 16.
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Synopsis "the marketer's guide to media vehicles, methods, and options: a sourc in advertising and promotion"
The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.
