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The Perfect Meal: The Multisensory Science of Food and Dining
Charles Spence
(Author)
·
Wiley-Blackwell
· Paperback
The Perfect Meal: The Multisensory Science of Food and Dining - Spence, Charles
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Synopsis "The Perfect Meal: The Multisensory Science of Food and Dining"
The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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