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portada The Political Marketing Revolution: Transforming the Government of the uk
Type
Physical Book
Publisher
Author
Year
2004
Language
English
Pages
272
Format
Paperback
ISBN
0719063078
ISBN13
9780719063077
Edition No.
1
Categories

The Political Marketing Revolution: Transforming the Government of the uk

Jennifer Lees-Marshment (Author) · Manchester University Press · Paperback

The Political Marketing Revolution: Transforming the Government of the uk - Jennifer Lees-Marshment

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Synopsis "The Political Marketing Revolution: Transforming the Government of the uk"

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides. -- .

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