Share
The Routledge Companion to Financial Services Marketing (Routledge Companions in Marketing, Advertising and Communication)
Tina Harrison
(Illustrated by)
·
Hooman Estelami
(Illustrated by)
·
Routledge
· Paperback
The Routledge Companion to Financial Services Marketing (Routledge Companions in Marketing, Advertising and Communication) - Harrison, Tina ; Estelami, Hooman
£ 39.59
£ 43.99
You save: £ 4.40
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 25 and
Friday, June 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Routledge Companion to Financial Services Marketing (Routledge Companions in Marketing, Advertising and Communication)"
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.