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The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics: 1 (The Persuasion Code)
Christophe Morin Ph D.
(Author)
·
Independently Published
· Paperback
The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics: 1 (The Persuasion Code) - Ph D., Christophe Morin
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Origin: U.S.A.
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Synopsis "The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics: 1 (The Persuasion Code)"
This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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