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Toward Cross-Channel Management
Felix Brunner (Author)
·
De Gruyter
· Paperback
Toward Cross-Channel Management - Felix Brunner
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 25 and
Thursday, July 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Toward Cross-Channel Management"
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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