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Understanding Marketing: Expert Solutions to Everyday Challenges
Review, Harvard Business (Author)
·
Harvard Business Review Press
· Paperback
Understanding Marketing: Expert Solutions to Everyday Challenges - Review, Harvard Business
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Origin: Spain
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Synopsis "Understanding Marketing: Expert Solutions to Everyday Challenges"
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out the four Ps: product, promotion, pricing, and place (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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